ROLE   ART DIRECTION, FX

Created at Method Design for Lyft Labs, this piece explores abstract, simulation-driven motion as a playful launch for new chew flavors.

I designed and executed the CG in Houdini, building experimental systems and rendering them in the brand's color palette. The visuals were driven by motion, rhythm, and negative space, resuilting in a fast, energetic sequence built around exploration and fun.

CLIENT  LYFT LABS
PRODUCTION  METHOD DESIGN
CREATIVE DIRECTOR  JON NOORLANDER
ART DIRECTOR  CALEB OLLIVANT